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MICE
MICE / Sun International For Tourism

Chairman's Message

Sun International was set up more than 20 years ago, and ever since it has maintained incoming tourism services as its core business, having served more than a million tourists from different countries in Europe and worldwide. Keeping our vision, “value for money & client satisfaction” as a compass, Sun International evolved geographically during the last decade, covering the entire Egypt. The number of passengers serviced annually today is more than ten times higher than that we started up. Through continuous investments in contemporary travel-related technology and quality assurance, Sun International has positioned itself today as one of the leading DMCs in Egypt, capable of meeting any Tour Operator’s requirement.

Sun International Services

Sun International is one of the few organisations that can offer a full spectrum of services across all of Egypt. The services we provide are of the highest standard, including IATA, international quality, and diverse travel-related offerings. We ensure competitive costs and resources for our partners, enabling them to compete effectively in their source markets.

With a personalised approach, strong purchasing power, and a comprehensive product portfolio, we strive to provide our partners with the best resources for success.

In the following pages, we hope to give you an overview of our organisation, history, services, and key persons. We look forward to the opportunity to examine together areas where we can build a stronger partnership in the future.

Experience the Power of Tourism Excellence

At Sun International, we are more than just a name in the travel industry — we are a gateway to Egypt's boundless wonders. With over 20 years of experience, we have welcomed more than a million tourists from across the globe, showcasing Egypt's timeless beauty and vibrant culture. From the enchanting shores of the Red Sea to the awe-inspiring monuments of Luxor and Aswan, we have mastered the art of curating unforgettable journeys. Our reach spans every corner of Egypt, ensuring that no matter where you travel, our expertise and dedication to excellence are there to guide you. Tourism is more than business to us; it's a passion. Whether you seek relaxation, adventure, or discovery, we promise experiences that blend luxury, value, and pure joy. With a commitment to innovation and quality service, Sun International stands proud as one of Egypt's leading DMCs, shaping memories that last a lifetime. Let us take you on a journey where every moment is as majestic as the land we represent.

Mission

At Sun International, we are dedicated to offering high-quality, innovative services that deliver value for money across Egypt. Our mission is to provide competitive products and superior services to achieve total client satisfaction. We aim to meet and exceed the business objectives of our clients, striving for excellence in quality, integrity, and professionalism.

We achieve this through advanced technology, strong purchasing advantages, and continuous market analysis. Our goal is to remain competitive and to offer well-priced, tailored solutions that help our clients grow and succeed in their respective markets.

Philosophy

Sun International understands the challenges of the modern tourism industry and knows that planning, developing and adapting destination resources to the evolving needs of the market is the key to success. We consider all trends in the tourism business, invest in new infrastructure and offer both leisure and business travel solutions through state-of-the-art technology. In this way, we can keep up with all new market demands and secure the future of our company as well. Our company respects and follows the traditional ways of travelling, such as aback-to-back charter operations, but at the same time, it offers the full infrastructure for the new mode of operations (online bookings of all the services, dynamic packaging support etc…).

Company History

Sun International, founded by the Savoy Group in 2004, has been active in the incoming tourism sector, experiencing dynamic growth every year in terms of arriving passengers, revenue, and market share. As a result, it has become one of the leading incoming tourism organisations in Egypt, with a market share approaching 10%.

The demand from major tour operators for expanding successful cooperation into additional destinations led Sun International, since 2007, to extend its operations to other key Egyptian destinations such as Sharm El-Sheikh, Hurghada, Luxor, Cairo, Marsa Alam, Dahab, and Taba.

Branches

As we look to the future, we recognise that the travel business is constantly growing. With this in mind, we strive to continue evolving as a trusted DMC and OTA on a local, national, and global scale. We aim to expand our coverage while maintaining the highest standards of customer service to our clients, both existing and new.

We are based in Sharm El-Sheikh and have branches in Hurghada, Luxor, Marsa Alam, and Cairo.

Internationally

With this in mind, it was time to expand globally and we successfully opened our new company Greeta Travel in Tunisia, Morocco and very soon our Dubai branch will be opened. With branches in Kyiv, Ukraine, and an affiliation office in London, United Kingdom, Sun International is better positioned to provide top-level service and comprehensive B2B prices and solutions to its clients.

Services

We provide full support to charter operators, internet-based Tour Operators as well as FIT, Group & MICE specialists in the following domains:

Accommodation

  • Selection of accommodation of all categories (from low-budget self-catering units to exclusive deluxe hotels, as well as villas and special-type accommodation) at the most competitive conditions.
  • One of the greatest “Bed Bank” in Egypt (contracting thousands of rooms all over the destinations of our network).

Aviation

Sun International for Tourism is a one-stop supplier with flexible and efficient solutions as one of the American Society Travel Agents members ASTA & IATA member no. is 90215064. Using Amadeus, Sabre & Galileo ticketing systems, our purpose is not only to provide you with a high-quality service that meets your needs but also to make you enjoy our excellent customer service. We are connected to the following airlines.

Contracting & Product

Benefiting from the major traffic and volume of clients, strong negotiation power and high performances in purchasing beds at the best rates, even lower than the international groups. In the contracts between Sun International and our customers, the following are the basic features:

  • Competitive prices
  • Allocation with short releases
  • Strong Early Booking discounts, aiming to stimulate sales before the seasons start.
  • Privileged children’s policy.
  • Secured room availability during high season without any risk for our partners.
  • Promotional rooms with special conditions for certain arrivals.
  • Substantial “Added Value” is included in the contracted rate.

Reservation

Our Reservation Dept. consists of a skilled team, having knowledge of the product and the needs of every Tour Operator. The latest version of our reservation software, (Automatic Booking System), allows our software to “handshake” with any reservation software our partners are using.

Personal approach: Every tour operator has a specific reference person within the Reservation team.

Last Minute & Yield Support

Weekly special offers in accommodations of all classes. Providing partner tour operators with extra allocation & shorter release, according to their specific needs to increase both sales and competitiveness in their markets.

Groups & Incentives

Within our company, there is an incorporated independent Department, specialising in the organization of leisure groups and MICE. Our team consists of multilingual and dynamic professionals, who have extensive experience and knowledge of all aspects of tourism and an in-depth understanding of the destination of Egypt.

They are dedicated to catering for any requirements with the most flexibility for any custom-designed package regardless of the size of the group. We emphasise creativity, cost-efficiency, and excellence in designing, planning, and implementing outstanding group travel, corporate meetings, incentives, and special events.

Corporate Partners

Our client base includes top companies in the sectors of pharmaceuticals, banking, telecommunications, insurance, incentive houses, and tour operators. In the field of leisure groups, we are cooperating successfully with well-established group Tour operators, providing them with exclusive tailor-made designed programs all over Egypt.

Excursions

A full excursion program is to be set up in all major languages, consisting of excursions for all interests, adjusted to the features of every market. Excursions, boat trips, and daily cruises are guided by skilled and experienced guides and aim to cover every aspect of interest in each region.

Transfers

Sun International for Tourism uses the latest and finest vehicles on the market including Mercedes MCV 600 coaches, Toyota Coaster, Hi-Ace, Toyota Camry, Mercedes Limousine E-200 & V250 & Toyota Land Cruiser, and Chevrolet Super Van all with the requisite permits. We select our vehicles very carefully against a strict set of criteria in full knowledge of what our clientele needs and wants. All vehicles are exceptionally comfortable and spacious with full air conditioning throughout and good sound quality when the tour guide is speaking. Transfers are comfortable, cool, and professional.

TECHNOLOGY-XML-B2B BOOKING SYSTEM

Investing in technology is one of our top priorities to keep up with the continuous development of online bookings and other changes in the market. Our software is therefore updated all the time within the 'state-of-the-art technology'. Our reservation software allows our system to "handshake" with any reservation software, either through extracting/importing reservation lists in Excel format or through XML.

We have already developed our B2B system, offering our product online with real-time availability, enabling our partners to purchase online all the Sun International products in a pleasant, efficient, and cost-effective way. Our affiliate web booking system supports both White label & Back Office solutions and the XML connectivity links our product's real-time availability to the distribution channels (websites, reservation systems, dynamic packaging machines etc...). Technology and online linkage of all the company's operations and departments is of vital importance towards the company's expansion and the creation of the extended network of branch offices.

Propagation

Detailed promotional materials tailored for each market segment, including brochures, websites, and email marketing tools to spread awareness and generate bookings effectively.

Performance

Having a huge market diversity allows us to step ahead and be the No. 1 DMC in Egypt. Our multinational team helps provide top-level service to our clients with their different cultural languages from all around the globe.